British TV streaming service BritBox launches in US

BBC & ITV Launch Streaming British TV Service BritBox

Fans of British TV will now have a lot more of it to choose from in the USA with the launch today of the new streaming service BritBox from BBC Worldwide and ITV. The User Friendly service features USA premieres of highly sought-after British shows and a "Now" category that serves up British soaps and other programs as soon as 24-hours after United Kingdom broadcast. BritBox will rotate its programs to keep it fresh. The two broadcasters market the service as the "largest collection of British programming available to USA audiences".

BritBox president Soumya Sriraman intends future acquisitions through licensing, coproductions, and partnerships in an effort to broaden viewer reach, engagement, and retention.

"BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the US love and want to watch", said BritBox President Soumya Sriraman in a statement.

While of no outcome to U.S. folks, that the BBC is partnering with ITV to launch a streaming service is something of a surprise, particularly as the two broadcasters regularly compete for viewers in the prime-time Saturday night slot with shows like Strictly Come Dancing and The X-Factor.

In some cases, new episodes will hit the service only a day after being airs overseas, the company says. Other classic comedies include James Corden's Gavin & Stacey, Absolutely Fabulous, Blackadder, and Red Dwarf.

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A TV streaming service aimed at USA -based Anglophiles is now officially available.

In addition, BritBox also offers exclusive access to certain classic shows that include British comedies As Time Goes By and Are You Being Served? as well as detective dramas such as Sherlock Holmes, Miss Marple and Inspector Morse.

AMC Networks Inc, which has a joint venture with BBC Worldwide for the cable channel BBC America, had invested in BritBox with a non-voting minority interest.

A free trial is available for new users, before the $6.99 per month pricing kicks in.

Pricing for BritBox is yet to be announced but, we're told, it will launch in the first quarter of 2017 on iOS, Android, Roku, AppleTV, and Chromecast, as well as via Web browsers.

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