Back to Burgers: Carl's Jr. Ditches Bikini-Clad Ads
The ads have featured everyone from supermodel Kate Upton to Paris Hilton, but now the burger chain is moving in a new direction to bring in new customers and focus on the food. Their new message, according to a new commercial: "Food, not boobs". If this campaign lasts as long as the sexy burger one, a decade from now, maybe Carl's Jr and Hardee's can even talk about how they pioneered mixing sexy models and dripping burger juices. As a crew of movers begins to remodel the place, employees gather around Hardee Sr.to hear him explain his plans to bring the CKE Restaurants-owned company back to its roots. But "young, hungry guys aren't as affected by the racy ads with the swimsuit models because you can get a lot of that on the internet now". Their posters showed women with voluptuous cleavage, glistening skin, and wearing scant clothing as they chowed down on their signature burgers.
"I think that any grocery store you go into, or drug stores you're going to see on magazine covers things that are more revealing than you saw in many of our ads", he told Fox Business this month.
In a new ad (watch it in full below) the fictional Carl Hardee Sr. arrives in the headquarters of Carl's Jr.to remove his son, responsible for the risque ads of the restaurant's past, from the helm of the company.
Will Carl's Jr. and Hardee's have better luck?
Amazon launches store-pick grocery service in Seattle
Once the beta program is over, Prime customers will be able to use AmazonFresh Pickup for free and as many times as they'd like. The easier and more convenient it is for every person in the world to purchase goods from Amazon , the bigger Amazon gets.
The company still has its eye on its prized "hungry young guy" demographic, but upscale changes are coming.
This is also following a trend of companies deciding to pivot away from their sexy images in an effort to attract broader, more sophisticated buyers.
"It was time to evolve", Jason Norcross, the executive creative director of ad agency 72andSunny, told AdWeek of the new campaign. We want to reclaim their bona fides.
The new guard is embodied in the fictional character of Carl Hardee Sr., played in the ads by Nashville'sCharles Esten, styled to look like a folksier version of the Dos Equis "Most Interesting Man in the World". "Some of the product attributes got lost because people were too busy ogling girls", Norcross said.
The proposed playoff will feature one team from each confederation and a nation from the confederation that has the host country. The Bureau of FIFA Council has recommended that nine slots should be allocated top Africa in the expanded 2026 World Cup.
With the eighth on the way and two more planned sequels after that, it seems like the Fast & Furious franchise will never end. Diesel, who is one of the new film's producers, was singled out as the source of Johnson's social media outburst.
It is worth noting that Johnson still had about 30 fantasy points against the Raptors, while shooting just 3/14 from the field. Boston , which has won its past seven at home, took the initial lead but Miami held the edge the remainder of the first half.
This is highly unusual, as generally most of the rocket parts crash into the ocean, forever sinking at the bottom. SpaceX will send a used Falcon 9 rocket into space carrying a telecommunications satellite from the Space Coast.
But Quinn, mother to 11-year-old Kathleen, didn't realize that such an innocent and educational project could do so much harm. The young girl's parents brought her to the hospital and she was treated for second- and third-degree burns.
The club have not put a timescale on Lallana's recovery time but there is speculation he could be out for up to a month. Lallana's first game on the sidelines will be Saturday's Merseyside derby at home to Everton.
Either way, the update is rolling out to Android and iOS now so check it out if you still use the Facebook app. With Direct , you can send individual photos and videos to friends that disappear once they've been viewed.
Committee Democrats argued the amendment did not change the substance of the bill enough to allow a vote based on Senate rules. IN has moved one step closer to making the superintendent for public instruction an appointed rather than an elected position.
North Korea may have launched several missiles on Wednesday morning, Kyodo News reported, citing a Japanese government source. This test was a clear violation of United Nations ban set for rocket trials conducted by North Korea.
He insisted that the all-digital payment schemes were being adopted by not just urban India but also by the "poorest of the poor". People of India have rejected corruption and black money, PM Modi said.
The two sides also have discussed potential USA support for retaking the Yemeni port at Hodeidah. Yemen's main port at Hodeida is badly damaged and has been short of cranes.
States Scramble To Expand Obamacare After GOP Flop
Obama's health care law encouraged states to expand their Medicaid programs by promising to pay most of the costs. Kansas Republicans, who control the state legislature, had never been very interested in broadening the program.
Fiancee of ex-NFL star testifies in his double-murder trial
Prosecutors said Hernandez killed Safiro Furtado and Daniel de Abreu in 2012 after a brief encounter in a Boston nightclub. In particular, she said she did not remember receiving a phone call from him at 2:30 a.m. on the night of the killings.
Malaysia says Kim Jong Nam's body released to North Korea
Najib said an autopsy had been completed and the victim's family has formally asked that the body be returned to North Korea. The agreement was reached after recent talks between North Korea and Malaysia in the capital, Kuala Lumpur , it added.
White House officials helped Nunes get intel
He questioned why the materials came to the White House by way of Nunes rather than by a more direct route. Cohen-Watnick was almost fired earlier in the month at the request of National Security Advisor Lt.
GAO Investigating Trump's Trips to Mar-A-Lago
Trump Organization representatives have said the first payment would not arrive in the government coffers until 2018. Secret Service requested $33 million for travel costs for the president, his family, and visiting heads of state.
Putin meets Le Pen
Russian Foreign Minister Sergei Lavrov on Thursday said Le Pen was not a "populist" but a "realist or anti-globalist" figure. As if to solidify her status as part of a global far right movement, Le Pen met with Putin on Friday.
Chippewa County creeps up in health ratings
The 2017 County Health Rankings , which was released Wednesday morning, ranked 83 counties across the state for healthy people. In a ranking of West Virginia's 55 counties, Harrison County has moved from 31st up to 26th in health outcomes .
Saints won't give CB Malcolm Butler offer sheet
Players can't be traded unless they are under contract, which is why the timing of Butler signing the tender is important. The deadline for teams to sign restricted free agents to an offer sheet is April 21.
Trump team hosts anti- ISIS meeting
Although Tillerson alluded to the intensified campaign, he said the Trump administration was still refining its strategy. The story Tillerson urges other countries to cough up more for war on IS first appeared on The Sydney Morning Herald .
USF player cut from football team after road-rage shooting
Jimenez, who has a valid concealed weapons permit, removed his gun from his waistband and placed it on the seat next to his leg. He pleaded no contest to a misdemeanor charge of obstructing or opposing an officer without violence in March 2012.